PlayGiga has recently announced the expansion of its next generation game streaming service in the United States after successful launches across Spain, Italy, Argentina, Chile and Qatar.
As Telcos begin to deploy and commercialize their 5G network services, high quality streaming of videogames will become a reality for the first time over mobile networks, as previous networks were not powerful enough. 5G technology will greatly reduce latency and increase bandwidth, 10–100 times more data per second, compared to 4G. “5G sets the new standards for high bandwidth consuming services and Cloud Gaming could be the first use case to validate this technology”, said Javier Polo, CEO of PlayGiga.
As cloud gaming services become then the next big opportunity for telcos, media companies, and PC and smart TV manufacturers, PlayGiga has become the gaming platform of the future. The company’s gaming solution allows its partners to extend their portfolio of digital services and increase both customer engagement and revenue growth.
Processing and streaming of VR gaming can be extremely demanding. However, this new gaming VR experience in the cloud has a negligible latency thanks to this joint initiative combining Vodafone’s 5G network and PlayGiga´s technology. Tests have shown that 5G technology will greatly reduce latency and increase bandwidth, which is essential for sending high-definition renders of top-quality AAA games.
At MWC 2019, PlayGiga is demoing its innovative Virtual Reality (VR) gaming prototype running entirely in the cloud over a 5G Vodafone commercial network.
Stop by the Vodafone booth for an up-close look at how PlayGiga is combining its groundbreaking cloud gaming technology in affordable VR headsets with Vodafone´s 5G infrastructure to create a more enriched and convenient gaming experience at greatly reduced user costs.
Who: PlayGiga CEO, Javier Polo, and Vodafone executives
Where: Fira Gran Via. Vodafone Booth (Hall 3 – Stand 3D30)
When: February 25-28th throughout MWC
PlayGiga has announced the expansion of its gaming streaming service in the United States by offering a streaming service to Telcos based on the new 5G wireless technology.
As part of its expansion efforts, PlayGiga has partnered with Intel to offer an alternative solution to Nvidia Cloud Graphic Cards, based on the new INTEL Kaby Lake G chipsets, providing an innovative, cost effective and scalable way for Telcos to address one of the hottest 5G applications available today: game streaming for the mass market.
Much like music and TV in the past, gaming is now moving swiftly to the cloud as 5G promises to create new uses cases and enable gaming anytime, anywhere, on any screen. While European markets are taking a slower pace, the US and Asian markets -South Korea particularly- are now beginning to deploy their 5G networks.
By the end of 2018, Verizon began to offer 5G services in some selected cities throughout the US. South Korea expects to have 30% of mobile subscribers with access to 5G connections by the end of 2020 (according to their government’s Ministry of Science and ICT). Telcos are beginning to deploy their networks and need credible use cases to communicate and promote to their subscribers. Cloud Gaming happens to be one of the few immediate use cases available for the residential market.
“Telcos are actively looking for new, innovative services such as game streaming to differentiate their offerings, increase revenue growth and reduce churn. Providing game streaming content will also allow them to manage the risk of being disintermediated by leading console and OTT players who will offer TV and gaming content and have a direct relationship with end consumers,” said Javier Polo, CEO of PlayGiga
Cloud Gaming offers a number of advantages over the traditional download model where games are installed and processed locally in PCs, video consoles or mobile devices. According to Steam surveys, 53% of Steam users do not have PCs with the local processing power to run new games. Cloud gaming removes this barrier. The downside is that cloud gaming has traditionally demanded custom servers equipped with multi GPU cloud graphic cards, fed, in turn, by high-end CPUs. On top of that, high-speed interfaces are required to enable the necessary number of concurrent users per server. Customization reduces monetization opportunities for around 95% of the time servers are underutilized when not being accessed by gamers. It´s simply not cost-efficient.
A collaborative agreement with INTEL® has allowed PlayGiga to develop a highly optimized cost architecture based on the latest Intel® Core™ i7 processors with Radeon™ RX Vega M Graphics, which enables scalability and minimum investment in capex as well as reduced operating costs.
Edge computing offers future performance advantages as well and, as it gains momentum, PlayGiga is working with Intel engineering teams in their US and Europe innovation labs to integrate this technology into future cloud gaming offerings that will take maximum advantage of the opportunities presented by the adoption of 5G.